Should “big food” companies introduce healthier options? The effect of new product announcements on shareholder value
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DOI: 10.1007/s11002-018-9449-6
Abstract: In recent years, big food companies, such as Kellogg, PepsiCo, and Kraft have been under increasing pressure to introduce more healthful offerings to their existing product portfolio. Our research seeks to understand if such announcements… read more here.
Keywords: product announcements; big food; food companies; new product ... See more keywords
New product announcements effect on stock prices in India
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DOI: 10.1108/jabs-08-2015-0145
Abstract: Purpose The purpose of this study is to study the impact of new product announcements on the shareholder value in India since; there is lack of perceptive results regarding the impact. Also, an attempt has… read more here.
Keywords: shareholder value; product announcements; methodology; new product ... See more keywords