The effect of context attractiveness on product attractiveness and product quality: the moderating role of product familiarity
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DOI: 10.1007/s11002-016-9404-3
Abstract: Prior research has investigated a number of drivers of consumers’ perceived product attractiveness, such as a product’s shape and color. The context, in which a product is presented, has so far been largely neglected in… read more here.
Keywords: product attractiveness; context; product; attractiveness product ... See more keywords
Does Sex Really Sell? Paradoxical Effects of Sexualization in Advertising on Product Attractiveness and Purchase Intentions
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DOI: 10.1007/s11199-020-01190-6
Abstract: To test the “sex sells” assumption, we examined how Italian men and women react to sexualized advertising. Women showed lower product attractiveness and purchase intentions toward products presented with sexualized female models than with neutral… read more here.
Keywords: purchase intentions; purchase; sexualization; product attractiveness ... See more keywords