A review of Spanish consumers’ product-country image of China
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DOI: 10.1108/apjml-09-2016-0160
Abstract: The purpose of this paper is to facilitate and clarify the perceptions of Spanish consumers towards China, its people, and its products, while outlining the overall contemporary Chinese product-country image (PCI) within the Spanish market.,A… read more here.
Keywords: spanish consumers; image; country image; product ... See more keywords