Product customization: A profile of consumer demand
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DOI: 10.1016/j.jretconser.2019.102030
Abstract: Abstract Increasingly, many brands are handing over to consumers the control of the design process, allowing for the customization of products, experiences, and services. While there is a clear demand for customization, the general assumption… read more here.
Keywords: customization; consumer demand; product customization; demand ... See more keywords