How Product–Environment Brightness Contrast and Product Disarray Impact Consumer Choice in Retail Environments
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Retailing"
DOI: 10.1016/j.jretai.2017.03.003
Abstract: A conceptual model is developed to predict how consumers respond to in-store displays as a function of the extent to which a product’s brightness level (i.e., its perceived light-emitting quality) contrasts with that of its… read more here.
Keywords: product environment; product; environment brightness; disarray ... See more keywords