If all their products seem the same, all the parts within a product seem the same too: How brand homogeneity polarizes product experiences
Sign Up to like & getrecommendations! Published in 2020 at "International Journal of Research in Marketing"
DOI: 10.1016/j.ijresmar.2020.11.001
Abstract: Abstract Many different factors affect brand homogeneity, including the different products associated with a brand, how they are made, and how they are branded. How does the perceived homogeneity of a brand’s offered products, in… read more here.
Keywords: brand homogeneity; product; brand; product experiences ... See more keywords
Generative Design Research for a Culturally Sensitive Subject: Exploring Menstrual Practices and Product Experiences to Inspire Design
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DOI: 10.1080/17547075.2024.2386184
Abstract: Abstract The intimate nature of menstruation and the taboos surrounding it cause numerous challenges for conducting research in this field. To explore menstrual practices and product experiences, in this study, a generative workshop study was… read more here.
Keywords: product experiences; research; practices product; menstrual practices ... See more keywords