Cross-cultural effects of food product familiarity on sensory acceptability and non-invasive physiological responses of consumers.
Sign Up to like & getrecommendations! Published in 2019 at "Food research international"
DOI: 10.1016/j.foodres.2018.10.054
Abstract: This research evaluated the effects of product familiarity on the sensory acceptability and physiological responses of consumers toward different food stimuli using two populations (Asian vs. Western). Two studies were conducted: (1) an online questionnaire… read more here.
Keywords: familiarity; responses consumers; acceptability; physiological responses ... See more keywords
The Effect of Attribute Alignability on Product Purchase: The Moderating Role of Product Familiarity and Self-Construal
Sign Up to like & getrecommendations! Published in 2021 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2021.636922
Abstract: Previous studies on the Structural Alignment Model suggest that people compare the alignable attributes and nonalignable attributes during the decision-making process and preference formation process. Alignable attributes are easier to process and more effective in… read more here.
Keywords: familiarity; self construal; attribute alignability; product ... See more keywords