In crowdfunding we trust? Investigating crowdfunding success as a signal for enhancing trust in sustainable product features
Sign Up to like & getrecommendations! Published in 2019 at "Technological Forecasting and Social Change"
DOI: 10.1016/j.techfore.2018.06.036
Abstract: Abstract Crowdfunding has been discussed as a tool for acquiring resources, a way of communicating information to potential investors, and a means of testing the market potential of entrepreneurial projects. Yet, little is known about… read more here.
Keywords: trust; product features; crowdfunding success; complexity ... See more keywords