Consumer purchase intention of a cosmetic product after the Fukushima nuclear incident
Sign Up to like & getrecommendations! Published in 2018 at "Social Behavior and Personality"
DOI: 10.2224/sbp.6676
Abstract: We examined the factors affecting consumer purchase intention of a cosmetic product after the Fukushima nuclear incident and the role of distinctiveness in postcrisis recovery. Through a 2-group experiment and structural equation modeling, we found… read more here.
Keywords: consumer purchase; product fukushima; product; cosmetic product ... See more keywords