An investigation into the link between consumer's product involvement and store loyalty: The roles of shopping value goals and information search as the mediating factors
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2019.101933
Abstract: This research proposes a theoretical model explaining the roles of multiple mediating factors – product quality, service quality, and information search –in the association between product involvement and store loyalty. The extant literature has examined… read more here.
Keywords: product involvement; product; information search; involvement ... See more keywords
Examining the effect of potential tourists’ wine product involvement on wine tourism destination image and travel intention
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DOI: 10.1080/13683500.2020.1828310
Abstract: ABSTRACT Product involvement refers to consumers’ perceived relevance of the importance of a product category based on their inherent needs, values and interests. The literature has examined the mechanism of product involvement and tourist behaviour,… read more here.
Keywords: destination; image; potential tourists; product involvement ... See more keywords
Product information the more the better? A moderated mediation model to explain consumer purchasing intention in cross-border e-commerce
Sign Up to like & getrecommendations! Published in 2023 at "Asia Pacific Journal of Marketing and Logistics"
DOI: 10.1108/apjml-08-2022-0723
Abstract: PurposeThe purpose of this paper is to identify the influence of product information on purchase intention and evaluate the moderated mediation effect of return policy leniency in cross-border e-commerce.Design/methodology/approachThe methodology is to use multiple regression… read more here.
Keywords: purchasing intention; cross border; border commerce; product ... See more keywords
Really That Sustainable? Exploring Costa Ricans’ Green Product Involvement
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DOI: 10.1177/02761467231153573
Abstract: Before governments formulate sustainable consumption policies, people's environmental attitudes must be ascertained. This study explores Costa Ricans’ interest in green products, those with a reduced ecological impact. A large sample is used, N = 1,036, representative of… read more here.
Keywords: green product; product involvement; costa ricans; really sustainable ... See more keywords
Mental Imagery, Product Involvement and Presence at Virtual Reality Supermarket
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DOI: 10.1177/09732586221086655
Abstract: Virtual Reality (VR) is a technology that creates fully immersive and virtual experiences and have been used to create virtual supermarkets and explore consumer behaviour on such alternate reality. The current study uses a VR… read more here.
Keywords: presence; reality; product; mental imagery ... See more keywords
Are virtual anime endorsers a new type of endorser? Examining product involvement as a moderating role
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.779519
Abstract: Virtual anime endorsement has been prevalent as an advertising strategy, and many companies invest massive amounts of money into virtual endorsements. While previous studies have found that endorser-product congruence is related to consumer brand attitude… read more here.
Keywords: endorser product; virtual anime; product; product congruence ... See more keywords
The Effects of Social Media Communication and e-WOM on Brand Equity: The Moderating Roles of Product Involvement
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DOI: 10.3390/su15086424
Abstract: As brand equity (BE) is a valuable, but intangible, asset of any firm, understanding BE represents a primary task for many organizations. Factors that influence the development of BE are of inordinate academic and practical… read more here.
Keywords: media communication; brand equity; social media; product involvement ... See more keywords