An investigation into the link between consumer's product involvement and store loyalty: The roles of shopping value goals and information search as the mediating factors
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2019.101933
Abstract: This research proposes a theoretical model explaining the roles of multiple mediating factors – product quality, service quality, and information search –in the association between product involvement and store loyalty. The extant literature has examined… read more here.
Keywords: product involvement; product; information search; involvement ... See more keywords
Examining the effect of potential tourists’ wine product involvement on wine tourism destination image and travel intention
Sign Up to like & getrecommendations! Published in 2020 at "Current Issues in Tourism"
DOI: 10.1080/13683500.2020.1828310
Abstract: ABSTRACT Product involvement refers to consumers’ perceived relevance of the importance of a product category based on their inherent needs, values and interests. The literature has examined the mechanism of product involvement and tourist behaviour,… read more here.
Keywords: destination; image; potential tourists; product involvement ... See more keywords
Product information the more the better? A moderated mediation model to explain consumer purchasing intention in cross-border e-commerce
Sign Up to like & getrecommendations! Published in 2023 at "Asia Pacific Journal of Marketing and Logistics"
DOI: 10.1108/apjml-08-2022-0723
Abstract: PurposeThe purpose of this paper is to identify the influence of product information on purchase intention and evaluate the moderated mediation effect of return policy leniency in cross-border e-commerce.Design/methodology/approachThe methodology is to use multiple regression… read more here.
Keywords: purchasing intention; cross border; border commerce; product ... See more keywords
The Impact of Generative AI Characteristics on Users' Experiential Value and Product Involvement
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DOI: 10.1111/ijcs.70125
Abstract: Generative artificial intelligence (GenAI) marks the transition from weak to strong AI, offering transformative potential to enhance operational efficiency and user experience. However, empirical research remains limited on how GenAI's characteristics shape user experience and… read more here.
Keywords: value; genai characteristics; product involvement; experiential value ... See more keywords
Really That Sustainable? Exploring Costa Ricans’ Green Product Involvement
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DOI: 10.1177/02761467231153573
Abstract: Before governments formulate sustainable consumption policies, people's environmental attitudes must be ascertained. This study explores Costa Ricans’ interest in green products, those with a reduced ecological impact. A large sample is used, N = 1,036, representative of… read more here.
Keywords: green product; product involvement; costa ricans; really sustainable ... See more keywords
Mental Imagery, Product Involvement and Presence at Virtual Reality Supermarket
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DOI: 10.1177/09732586221086655
Abstract: Virtual Reality (VR) is a technology that creates fully immersive and virtual experiences and have been used to create virtual supermarkets and explore consumer behaviour on such alternate reality. The current study uses a VR… read more here.
Keywords: presence; reality; product; mental imagery ... See more keywords
Are virtual anime endorsers a new type of endorser? Examining product involvement as a moderating role
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.779519
Abstract: Virtual anime endorsement has been prevalent as an advertising strategy, and many companies invest massive amounts of money into virtual endorsements. While previous studies have found that endorser-product congruence is related to consumer brand attitude… read more here.
Keywords: endorser product; virtual anime; product; product congruence ... See more keywords
The Effects of Social Media Communication and e-WOM on Brand Equity: The Moderating Roles of Product Involvement
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DOI: 10.3390/su15086424
Abstract: As brand equity (BE) is a valuable, but intangible, asset of any firm, understanding BE represents a primary task for many organizations. Factors that influence the development of BE are of inordinate academic and practical… read more here.
Keywords: media communication; brand equity; social media; product involvement ... See more keywords