Chocolate choice motives and attitudes in foodservice market: Fine store product vs. manufactured product consumers
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DOI: 10.1080/15378020.2019.1706701
Abstract: ABSTRACT This study aims to measure the influence of consumers’ chocolate choice motives on their attitude and repurchase intention. We propose a theoretical model to analyze differences between fine store product and manufactured product consumers… read more here.
Keywords: product; store product; chocolate choice; product manufactured ... See more keywords