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Published in 2021 at "Journal of Business Research"
DOI: 10.1016/j.jbusres.2021.06.021
Abstract: Abstract This article examines how the horizontal distance between two images—a product and a model—in conjunction with the focus of the ad appeal (desirability vs. feasibility) impacts the consumer’s product evaluation. The findings indicate that…
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Keywords:
product evaluations;
distance;
product model;
product ... See more keywords
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Published in 2019 at "EURASIP Journal on Image and Video Processing"
DOI: 10.1186/s13640-019-0440-9
Abstract: Nowadays, the society has entered the digital information age, and the information contained in the image is far more than the sum of the information contained in other media. In the Internet industry, image processing…
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Keywords:
tensor product;
product model;
model;
image ... See more keywords