Product Placement in Old and New Media: Examining the Evidence for Concern
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DOI: 10.1007/s10551-015-2955-z
Abstract: Abstract We provide an overview of the development of product placements within traditional and newer electronic media, followed by a critique of current regulations where they exist and highlight the challenges this form of brand… read more here.
Keywords: placement old; product; old new; product placement ... See more keywords
Prior disclosure of product placement: The more explicit the disclosure, the better the brand recall and brand attitude
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DOI: 10.1016/j.jbusres.2020.07.028
Abstract: Abstract Despite frequent calls for research from policy makers and scholars, the effect of the prior disclosure of product placement has yet to be confirmed. A preliminary analysis of eight weeks of prime-time television programs… read more here.
Keywords: disclosure product; disclosure; brand; product placement ... See more keywords
Can in-store product placement encourage purchases of side salads? A quasiexperimental study in a UK supermarket setting
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DOI: 10.1017/s0029665124006761
Abstract: Fruits and vegetables are rich in dietary fibre, vitamins and minerals making them beneficial for health. The UK’s Eatwell Guide (EWG)(1) recommends fruits and vegetables make up 40% of the diet (by weight), but on… read more here.
Keywords: control; intervention; store; product placement ... See more keywords
Destination as Product Placement: An Advertising Strategy to Impact Beliefs and Behavioral Intentions
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DOI: 10.1080/08961530.2019.1662355
Abstract: Abstract This study identified the effect of destination placement (present vs. absent) on consumers’ responses to the place and branded product and the subsequent effect on consumers’ intention to visit the destination and purchase the… read more here.
Keywords: destination; destination product; product; advertising ... See more keywords
A multimodal discourse analytic approach to the articulation of Martini’s “desire” positioning in filmic product placement
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DOI: 10.1080/10350330.2016.1189232
Abstract: ABSTRACT Product placement constitutes an amply used tactic in a marketer’s Integrated Marketing Communications roster. Its merits in circumventing negative attitudes to advertising and in integrating brand values in sociocultural narratives in TV and cinematic… read more here.
Keywords: multimodal discourse; desire; product; product placement ... See more keywords
Product placement versus traditional TV commercials: new insights on their impacts on brand recall and purchase intention
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DOI: 10.1108/jabs-04-2022-0126
Abstract: Purpose The purpose of this paper is to compare the effect of marketing communication techniques concerning product placement and TV commercials on brand recall and the purchase intention of consumers. Design/methodology/approach A sample of 420… read more here.
Keywords: purchase intention; product placement; recall purchase; product ... See more keywords