Opinion convergence versus polarization: examining opinion distributions in online word‐of‐mouth
Sign Up to like & getrecommendations! Published in 2019 at "Journal of the Association for Information Science and Technology"
DOI: 10.1002/asi.24193
Abstract: We examine how opinion distributions (i.e., opinion polarization and convergence over time) differ across product salient platforms (product platforms) versus product non‐salient platforms (non‐product platforms). Drawing on the theory of impression management, we hypothesize and… read more here.
Keywords: product platforms; opinion distributions; product; polarization ... See more keywords
Product platforms as a lever of competitive advantage on a company-wide level: a resource management perspective
Sign Up to like & getrecommendations! Published in 2020 at "Review of Managerial Science"
DOI: 10.1007/s11846-018-0289-9
Abstract: In many industries, companies use product platforms as a means to reduce costs and obtain access to multiple market segments by developing different product variants. Product platforms are a collection of modules or parts that… read more here.
Keywords: product platforms; product; level; management ... See more keywords