Exploring Gender Differences in Online Consumer Purchase Decision Making: An Online Product Presentation Perspective
Sign Up to like & getrecommendations! Published in 2019 at "Information Systems Frontiers"
DOI: 10.1007/s10796-018-9831-1
Abstract: Gender effects remain poorly understood in the E-commerce setting. Using the selectivity model, this research further investigates gender differences in consumer Web-based purchase decisions. Specifically, gender differences in the effects of interactivity, vividness, diagnosticity, and… read more here.
Keywords: gender; gender differences; consumer; product presentation ... See more keywords
Three dimensional product presentation quality antecedents and their consequences for online retailers: The moderating role of virtual product experience
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2017.02.007
Abstract: Abstract This study investigates the impact of three-dimensional (3D) product presentation quality (3D-Q) on attitude toward presented product and attitude toward website, which in turn affect users’ satisfaction. Therefore, this research developed a hypothetical online… read more here.
Keywords: three dimensional; quality; product; attitude toward ... See more keywords
Influence of online product presentation on consumers’ trust in organic food: A mediated moderation model
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DOI: 10.1108/bfj-09-2016-0421
Abstract: Against the background of industrialisation and modernisation of agriculture, food production issues and environmental hazards have become more and more obvious and consumers are increasingly concerned about food safety and health, which is strengthening demand… read more here.
Keywords: online product; organic food; food; product presentation ... See more keywords
Comparing low sensory enabling (LSE) and high sensory enabling (HSE) virtual product presentation modes in e‐commerce
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DOI: 10.1111/isj.12382
Abstract: Online shops have become increasingly interactive, using different technologies to create virtual experiences that attempt to simulate a realistic product experience. We explore the impact of high sensory enabling (HSE) virtual product presentation modes using… read more here.
Keywords: virtual product; presentation; product presentation; product ... See more keywords
Effect of Product Presentation Videos on Consumers' Purchase Intention: The Role of Perceived Diagnosticity, Mental Imagery, and Product Rating
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.812579
Abstract: The product presentation videos on E-commerce platforms have a significant influence on consumers' purchase decisions, and enterprises have focused on choosing the type of product presentation videos. Based on the resource matching theory, mental imagery… read more here.
Keywords: consumers purchase; product; presentation videos; product presentation ... See more keywords
Product presentation in the live-streaming context: The effect of consumer perceived product value and time pressure on consumer’s purchase intention
Sign Up to like & getrecommendations! Published in 2023 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2023.1124675
Abstract: Live streaming is conducive to consumers obtaining rich and accurate product information, by displaying products through real-time video technology. Live streaming provides a new type of product presentation method, such as showing products from different… read more here.
Keywords: purchase intention; product presentation; time; product ... See more keywords