“I am not satisfied with my body, so I like augmented reality (AR)”
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DOI: 10.1016/j.jbusres.2018.10.041
Abstract: Abstract Augmented reality (AR)-based virtual try-on product presentations allow consumers to assess how well the displayed products match their actual bodies, unlike traditional Web-based product presentations. This study examines the important role of the consumer's… read more here.
Keywords: product presentations; augmented reality; body; based product ... See more keywords