Values as predictors of consumers' green product purchase behaviour
Sign Up to like & getrecommendations! Published in 2019 at "International Journal of Green Economics"
DOI: 10.1504/ijge.2019.10022983
Abstract: Consumers are key actors in promoting environment-friendly consumption behaviours. Throughout times, consumers are becoming apprehensive of the environmental problems caused by their day-to-day consumption of goods and services, and as a result, they prefer to… read more here.
Keywords: purchase behaviour; green product; product purchase; purchase ... See more keywords
Ecolabels and the Attitude–Behavior Relationship towards Green Product Purchase: A Multiple Mediation Model
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DOI: 10.3390/su13126867
Abstract: Ecolabels are regarded as an exceptional marketing and advertising tool that informs contemporary consumers about the green traits of a product. They provide information that motivates consumers to exhibit a positive attitude and actual behavior… read more here.
Keywords: product; green product; towards green; product purchase ... See more keywords