Product sales forecasting using macroeconomic indicators and online reviews: a method combining prospect theory and sentiment analysis
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DOI: 10.1007/s00500-018-03742-1
Abstract: Macroeconomic conditions and users’ word of mouth have significant impacts on the purchase decisions of consumers, and they can be potentially used to conduct better sales forecasts, but study on this aspect is relatively scarce.… read more here.
Keywords: online reviews; macroeconomic indicators; product sales; indicators online ... See more keywords
The importance of functional and emotional content in online consumer reviews for product sales: Evidence from the mobile gaming market
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DOI: 10.1016/j.jbusres.2019.09.027
Abstract: Abstract Prior research on online consumer reviews (OCRs) has focused more on the volume and valence of all OCRs as a whole and less on their individual contents. This paper investigates the importance of multidimensional… read more here.
Keywords: product sales; product; functional emotional; online consumer ... See more keywords
Examining the Comprehensiveness of Amended Flavored Tobacco Product Sales Restrictions.
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DOI: 10.1097/phh.0000000000001752
Abstract: CONTEXT Flavored tobacco products contribute significantly to youth tobacco initiation and tobacco use disparities. In the last decade, 361 jurisdictions have enacted policies restricting the sale of flavored tobacco products; however, many policies are not… read more here.
Keywords: product sales; tobacco product; tobacco; comprehensiveness ... See more keywords
Using the Social Influence of Electronic Word-of-Mouth for Predicting Product Sales: The Moderating Effect of Review or Reviewer Helpfulness and Product Type
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DOI: 10.3390/su12197952
Abstract: The social engagement of eWOM (electronic word-of-mouth) can reduce the threat of adverse selection in e-commerce. As studies that examine the social influence of eWOM are rare, the present work suggests the moderating effect of… read more here.
Keywords: review; reviewer helpfulness; review reviewer; product ... See more keywords