The Impact of Green Religiosity on The Green Product Switching Behavior in Pakistan: The Role of Green Personal Values and Green Altruism
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DOI: 10.1007/s10943-021-01358-8
Abstract: Prior studies have fallen short when examining the impact of religiosity on consumer values toward environmental preservation and green product switching behavior in religion-dominating countries. Moreover, green altruism has also received inadequate attention, and its… read more here.
Keywords: religiosity; switching behavior; green product; product switching ... See more keywords