Community enterprise consumers’ intention to purchase organic rice in Thailand: the moderating role of product traceability knowledge
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DOI: 10.1108/bfj-02-2021-0148
Abstract: PurposeOrganic rice forms the largest portion of the Thai organic food market. Because of its increasing popularity, marketers need to better understand consumer behaviour to address emerging concerns regarding product safety and quality and to… read more here.
Keywords: product traceability; rice; product; traceability knowledge ... See more keywords