The combination between Big Data and Marketing Strategies to gain valuable Business Insights for better Production Success
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DOI: 10.1016/j.promfg.2019.02.316
Abstract: Abstract Our target is to discover a solution, which is offered by Big Data Analytics (BDA), to resolve the lack of production success. Thus, this article introduces the difference between Big Data Analytics and Classical… read more here.
Keywords: marketing; marketing strategies; production; big data ... See more keywords