What drives brand love for natural products? The moderating role of household size
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DOI: 10.1016/j.jretconser.2020.102329
Abstract: Abstract Natural products, including food, cosmetics, and other fast-moving consumer goods, are becoming increasingly popular, and their health-related benefits are widely recognized. Despite the growing awareness and use of natural products, little is known about… read more here.
Keywords: products moderating; natural products; brand love; moderating role ... See more keywords