“Ours” or “theirs”? Psychological ownership and domestic products preferences
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DOI: 10.1016/j.jbusres.2016.11.003
Abstract: This paper seeks to understand the role of psychological ownership in shaping perceptions and preferences of domestic versus foreign products. We provide evidence that quality judgments and purchase behavior of domestic products depend on different… read more here.
Keywords: ownership domestic; products preferences; psychological ownership; domestic products ... See more keywords