Perceived Influence of Proenvironmental Testimonials
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DOI: 10.1080/17524032.2017.1287112
Abstract: ABSTRACT Recommendations for communicators to make environmental issues more concrete in public align with the tenets of exemplification theory. Audiences may also engage with messages that they perceive as influencing them more than others, an… read more here.
Keywords: proenvironmental testimonials; testimonials perceived; influence proenvironmental; perceived influence ... See more keywords