The Effect of Airline’s Professional Models on Brand Loyalty: Focusing on Mediating Effect of Brand Attitude
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DOI: 10.13106/jafeb.2020.vol7.no5.155
Abstract: This study investigates the importance of professional models in the promotion of the corporate brand attitude through differentiated marketing strategies in the saturated low-cost carrier (LCC) aviation market. The attributes of professional models affect brand… read more here.
Keywords: brand; professional models; brand loyalty; brand attitude ... See more keywords