Articles with "professional sales" as a keyword



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Growing the Talent Pool: How Sponsorship of Professional Sales Programs Enhances Employer Branding

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Published in 2021 at "Journal of Marketing Education"

DOI: 10.1177/02734753211028641

Abstract: Increasingly, professional sales programs receive financial support from company sponsors in exchange for varying types of branding and recruiting opportunities. This study builds on the literature regarding employer branding and talent acquisition by examining the… read more here.

Keywords: talent pool; professional sales; sales programs; employer branding ... See more keywords