Branding in pictures: using Instagram as a brand management tool in professional team sport organisations
Sign Up to like & getrecommendations! Published in 2018 at "European Sport Management Quarterly"
DOI: 10.1080/16184742.2017.1410202
Abstract: ABSTRACT Research question/purpose Instagram has become an increasingly popular tool for sport organisations to share visual content. This study aims to examine how professional team sport organisations use Instagram for branding purposes and to explore… read more here.
Keywords: sport organisations; professional team; brand; sport ... See more keywords
Professional Team Sports Organizations’ Corporate Social Responsibility Activities: Corporate Image and Chosen Communication Outlets’ Influence on Consumers’ Reactions
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DOI: 10.1123/ijsc.2020-0298
Abstract: As professional sport teams’ involvement with corporate social responsibility (CSR) activities are prevalent and expected by the public, there has been more attention on the factors that can influence consumers’ reactions to CSR activities. This… read more here.
Keywords: professional team; corporate image; team sports; csr activities ... See more keywords
Seasonal physical performance of a professional team’s football players in a national league and European matches
Sign Up to like & getrecommendations! Published in 2018 at "Journal of Human Sport and Exercise"
DOI: 10.14198/jhse.2018.134.01
Abstract: To quantify the seasonal motor skills profile by a professional team’s football players in official matches covered all pre-season matches in national and European championships of the 2016/2017 season. Twenty-seven players were sampled using Global-Positioning-System… read more here.
Keywords: team; professional team; football players; team football ... See more keywords