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Profiling shopping mall customers during hard times

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1 Published in 2019 at "Journal of Retailing and Consumer Services"

DOI: 10.1016/j.jretconser.2019.02.023

Abstract: Shopping malls are facing times of hardship due to the recent economic crisis, the maturity of this retailing format and the increasing competition of the electronic commerce. This study aims to examine and profile shopping… read more here.

Keywords: mall customer; shopping mall; hard times; profiling shopping ... See more keywords