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PROFILING WINE CONSUMERS BY PRICE SEGMENT: A CASE STUDY IN BEIJING, CHINA

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0 Published in 2017 at "Italian Journal of Food Science"

DOI: 10.14674/1120-1770/ijfs.v626

Abstract: This study aimed to analyze and identify the purchase behavior and preferences of 976 Chinese wine consumers, particularly the differences in their demographics, purchase behaviors and recognition about wine based on a price segmentation categorized… read more here.

Keywords: consumers price; segmentation; study; wine consumers ... See more keywords