Determinants of non-profit commercialism. Resource deficits, institutional pressures or organizational contingencies?
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DOI: 10.1080/14719037.2020.1764083
Abstract: ABSTRACT Resource competition is assumed to encourage commercial behaviour by publically funded non-profit organizations (NPOs). However, this widespread assumption falls short as empirical findings remain equivocal. In this study, we theorize that non-profit commercialism can… read more here.
Keywords: profit; resource; non profit; profit commercialism ... See more keywords