Youth Exposure to Alcohol Advertising in the United States: Assessment of Two Types of Television Ratings and Implications for Voluntary Advertising Guidelines.
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DOI: 10.15288/jsad.2020.81.34
Abstract: OBJECTIVE Do youth switch channels during alcohol advertisements at different rates than adults? This question has implications for the alcohol industry's self-regulation of its advertising placements. People may avoid television advertisements by switching channels, which… read more here.
Keywords: alcohol advertisements; audience; advertising; program ratings ... See more keywords