Happy to see your benefit go: the impact of reductions in peers’ benefits on consumers’ loyalty program satisfaction
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DOI: 10.1108/ejm-09-2023-0671
Abstract: Loyalty programs have become increasingly popular with marketers. Many loyalty programs use a tiered structure whereby some members receive more or better benefits than others. Unfortunately, marketers sometimes have to reduce the benefits of some… read more here.
Keywords: program; value; program satisfaction; loyalty program ... See more keywords