Mindless resistance to persuasion: Low self‐control fosters the use of resistance‐promoting heuristics
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DOI: 10.1002/cb.1646
Abstract: In our consumer society, people are confronted on a daily basis with unsolicited persuasion attempts. The present research challenges the prevailing view that resisting persuasion is more likely to fail when consumers have low self-control.… read more here.
Keywords: persuasion; resistance; resistance promoting; promoting heuristics ... See more keywords