Dynamic pricing and promotion expenditures in an EOQ model of perishable products
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DOI: 10.1007/s10479-016-2216-2
Abstract: This study considers dynamic decisions of a retailer who seeks to determine the selling price and promotion expenditures associated with a perishable product, as well as to set the order quantity and the inter-replenishment time… read more here.
Keywords: promotion expenditures; eoq model; promotion; selling price ... See more keywords