Fexit: The effect of political and promotional communication from friends and family on Facebook exiting intentions
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DOI: 10.1016/j.jbusres.2020.09.008
Abstract: Facebook enjoys worldwide popularity, but public trust in the site is waning. Some users are exiting Facebook while others are decreasing the intensity and frequency in which they engage with the site. Many brands rely… read more here.
Keywords: political promotional; effect political; promotional communication; fexit effect ... See more keywords