The effect of promotional cost sharing on the decisions of two-level supply chain with uncertain demand
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DOI: 10.1007/s10479-018-3062-1
Abstract: In much of today’s competitive marketplace, consumers have the opportunity to choose where they spend their money based on their examination of a company’s corporate social responsibility. A company’s social reputation and its promotional efforts… read more here.
Keywords: promotional cost; retailer; manufacturer; supply chain ... See more keywords
Upstream-Downstream Joint Carbon Reduction Strategies Based on Low-Carbon Promotion
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DOI: 10.3390/ijerph15071351
Abstract: A differential game model is established to analyze the impact of emissions reduction efforts and low-carbon product promotion on the reduction strategies of low-carbon product manufacturers (subsequently referred to as manufacturers) and the retailers of… read more here.
Keywords: reduction; carbon; low carbon; emissions reduction ... See more keywords