Promouvoir les comportements de santé pro-sociaux : l'association du cadrage du message et de la distance sociale
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DOI: 10.7193/dm.085.13.27
Abstract: This research proposes that matching message framing (gains vs losses) and social distance (proximal vs distal) leverage intention to adopt two pro-social health behaviors (blood donation and organs donation). Experiment 1 revealed that a gain-framed… read more here.
Keywords: message; les comportements; distance; blood donation ... See more keywords