T/V pronouns in global communication practices: The case of IKEA catalogues across linguacultures
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DOI: 10.1016/j.pragma.2020.03.001
Abstract: Abstract In this paper we investigate how the second person pronominal T-form is translated in IKEA catalogues in a number of different languages. IKEA is renowned for using the T-form as a form of branding:… read more here.
Keywords: ikea catalogues; global communication; pronouns global; communication practices ... See more keywords