Mitigating property quality uncertainty and property fit uncertainty in online peer-to-peer accommodation platforms: an uncertainty reduction theory perspective
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DOI: 10.1108/ijchm-11-2021-1407
Abstract: Purpose Building upon uncertainty reduction theory, this work aims to explore how four uncertainty reduction factors (i.e. online property review, online textual description, online visual description and online instant messenger) mitigate property quality uncertainty and… read more here.
Keywords: uncertainty; accommodation; uncertainty reduction; property quality ... See more keywords