The Effect of Online Protests and Firm Responses on Shareholder and Consumer Evaluation
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Business Ethics"
DOI: 10.1007/s10551-017-3653-9
Abstract: Protests that target firms’ socially irresponsible behavior are increasingly organized via digital media. This study uses two methods to investigate the effects that online protests and mitigating firm responses have on shareholders’ and consumers’ evaluation.… read more here.
Keywords: protests firm; online protests; effect online; firm responses ... See more keywords