LAUSR

Providers Versus Platforms: Marketing Communications in the Sharing Economy:

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0 Published in 2020 at "Journal of Marketing"

DOI: 10.25384/sage.c.5023370.v1

Abstract: Peer-to-peer (P2P) business models have become increasingly prevalent in the marketplace. However, little is known about what factors influence consumer perceptions of purchases from firms using th... read more here.

Keywords: marketing communications; providers versus; sharing economy; platforms marketing ... See more keywords