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Published in 2019 at "International Journal of Bank Marketing"
DOI: 10.1108/ijbm-10-2018-0279
Abstract: Purpose This study proposed and tested three comprehensive models of the usage intention of proximity mobile payment services after a government regulation, by integrating the theory of planned behaviour (TPB) and the norm-activation model (NAM).…
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Keywords:
mobile payment;
intention;
proximity mobile;
payment services ... See more keywords