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Published in 2023 at "Health communication"
DOI: 10.1080/10410236.2023.2207283
Abstract: To help solve the diabetes problem in Singapore, we developed humorous and fearful public service announcements (PSAs) based on popular Internet memes and investigated how the emotions derived from PSAs affect Singaporean millennials' perceptions of…
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Keywords:
perceived psa;
internet;
psa effectiveness;
perceived emotion ... See more keywords