The role of visual presentation in cause-related marketing message processing in social network sites: a case for sports brands
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DOI: 10.1080/02650487.2021.1892963
Abstract: Abstract Cause-related marketing (CRM) advertisements focus on promotional social cause (PSC) messages for a brand; however, recent social media-based CRM ads rely on partake-in-our-cause (PIOC) messages, which encourage consumer participation. This three-part study examined the… read more here.
Keywords: crm; related marketing; cause related; psc messages ... See more keywords