Categorization of contemporary art collectors in Japan: clustering by art purchase motivations and psychographic characteristics
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DOI: 10.1080/23311886.2024.2382284
Abstract: Abstract In this study, we categorized art collectors based on their motivations to purchase contemporary artworks in the Japanese art market. Applying the 14 art purchase motivations proposed by Zolfagharian and Cortes, we conducted a… read more here.
Keywords: psychographic characteristics; contemporary art; purchase motivations; art ... See more keywords