A Psychographic Segmentation of Kuwaiti Travelers Using Self-Organizing Maps
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DOI: 10.3727/108354219x15458295631990
Abstract: This study identifies distinct psychographic market segments of young Kuwaitis intending to travel to Western countries by applying the self-organizing maps (SOMs) technique. Young Kuwaitis represent a high-yield growing outbound tourism market. A self-completed questionnaire… read more here.
Keywords: travel; organizing maps; kuwaiti; psychographic segmentation ... See more keywords