Rethinking segmentation within the psychological continuum model using Bayesian analysis
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DOI: 10.1016/j.smr.2019.09.003
Abstract: Abstract The Psychological Continuum Model (PCM) represents a theoretical framework in sport management to understand why and how consumer attitudes form and change. Prior researchers developed an algorithmic staging procedure using psychological involvement to operationalize… read more here.
Keywords: segmentation; psychological continuum; continuum model; using bayesian ... See more keywords