Articles with "public advertising" as a keyword



Photo from wikipedia

Confirmation Bias on Public Advertising & Public Relations Performance: Comparing simultaneous vs. sequential information

Sign Up to like & get
recommendations!
Published in 2020 at "Journal of The Korean Chemical Society"

DOI: 10.15207/jkcs.2020.11.7.089

Abstract: In the digital media environment, the communication of government agencies has changed in various forms and the expertise has been strengthened. However, there are still negative views on the performance of public communication by government… read more here.

Keywords: comparing simultaneous; public advertising; simultaneous sequential; performance ... See more keywords