New public segmentation for political public relations using political fandom: Understanding relationships between individual politicians and fans
Sign Up to like & getrecommendations! Published in 2021 at "Public Relations Review"
DOI: 10.1016/j.pubrev.2021.102084
Abstract: Abstract This study suggests the association between individual and political figures as a fan–celebrity relationship and provides a scale of political fandom as a new criterion for public segmentation. While political fans are important stakeholders… read more here.
Keywords: public segmentation; political fans; segmentation political; political fandom ... See more keywords
Combating COVID-19 Vaccine Hesitancy: A Synthetic Public Segmentation Approach for Predicting Vaccine Acceptance
Sign Up to like & getrecommendations! Published in 2022 at "Disaster Medicine and Public Health Preparedness"
DOI: 10.1017/dmp.2022.282
Abstract: Abstract Objective: Vaccine hesitancy impacts the ability to cope with coronavirus disease 2019 (COVID-19) effectively in the United States. It is important for health organizations to increase vaccine acceptance. Addressing this issue, this study aimed… read more here.
Keywords: acceptance; covid vaccine; vaccine acceptance; public segmentation ... See more keywords