Conexiones en diseño y publicidad entre prensa gratuita y digital: análisis empíricos
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DOI: 10.3145/epi.2017.nov.05
Abstract: Se presentan los resultados de dos estudios empiricos correlativos por medio de los cuales se busco analizar tanto el papel que cumple la publicidad en la composicion de las nuevas formas de prensa surgidas a… read more here.
Keywords: prensa gratuita; los; publicidad; prensa ... See more keywords
eGamers’ influence in brand advertising strategies. A comparative study between Spain and Korea
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DOI: 10.3916/c58-2019-10
Abstract: The eGames business (online video games) in Spain generated more than 1.8 trillion euros in profits in 2016. Advertising is no stranger to the potential of this market, and brands study the best ways of… read more here.
Keywords: advertising; los; study; publicidad ... See more keywords